Experimental results: how to use managerial tools to evaluate sound quality in film?

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In 2019, with Dr. Adrian Robak, we used the organizational size system to perform an innovative study on… music. Yes! The use of the organizational magnitude system quite unusual, after all, I designed this concept to automate the work of a manager, but we decided that based on it I could build a tool for… taking notes on sound perception.

That’s how Notetoday’s online tool was created, where you can jot down anything, but each note is another version of the previous one, and previous content is never overwritten. Therefore, you can trace the course of the notetaker’s thoughts and perform semantic analysis of the content.

I will begin by outlining why, for music composers like Dr. Adrian Robak, the perception of film music is so important. Nowadays, film music very often tries to combine electronic music with an eclectic mix of classical music, rock, popular music and jazz. In the 1980s, two opposite and distinct trends in film music composition could be distinguished. The first was the writing of romantic, neo-classical and neo-romantic scores for large orchestras. The second was electronic music. The influence of rock and pop music was noticeable. In addition, in the late 1990s, composers began to use electronic instruments to mimic the orchestra.

That’s why exploring the possibility of creating a symphonic soundtrack using electronically generated instruments (Virtual Studio Technology instrument – VSTi) that emulate a real orchestra and are not recognizable to listeners is so important to the music industry.

We posed 6 research hypotheses:

  • H1: Music performed by acoustic instruments that are part of an orchestra is more emotional.
  • H2: Music performed by acoustic instruments is more strongly connected to the film (than music performed by virtual instruments imitating the orchestra).
  • H3: Music performed by acoustic instruments is less likely to distract the audience from the scene of the film.
  • H4: Music performed by acoustic instruments that are part of an orchestra is more sonically consistent. 
  • H5: Music performed by acoustic instruments that are part of an orchestra does not change the pace of a movie scene.
  • H6: Music performed by acoustic instruments that are part of an orchestra better conveys the emotion of a movie scene.

Participants in the study listened to the same excerpts of music from the film “Star Wars” several times and answered questions just using the Notetoday online tool. Whether the hypotheses proved true, read in this article:

Robak, A., Flak, O., Virtual instruments VSTi in movies as a substitute for session musicians