You have an idea for a business: what questions do you need to answer to find customers?

Although the ambition of almost every start-up company is to serve as many customers as possible, and each version of the product for its creators is equally important, the iron rule in the field of corporate finance is the Pareto rule. It says that only 20% of a company’s customers create as much as 80% of its profits. The other 80% of buyers give the company only 20% of the benefits. This does not mean at all that the latter

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How to gain knowledge of what a manager really does? Part 4

In this post, the last describing how to acquire knowledge about the work of a manager, I will present in a slightly different way the layout of organizational sizes and online managerial tools on the TransistorsHead.com platform. The way is as follows. A human manager solves organizational problems. To solve each of them he uses a more or less formal managerial technique, that is, he performs certain activities. In order for these activities to actually occur, he must use some

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How do you price your products or services? Part 1

As a consumer, you’ve probably wondered where prices come from. Have you asked yourself why Coca-Cola in a 1-liter bottle costs 5.59 PLN and in a two-liter bottle costs 7.99 PLN? Something doesn’t add up here, after all. In addition, why is there sometimes a “promotion” and the same bottle costs 4.99 PLN. Could it be that the price was too high before? Or perhaps now the store is not making money on the sale of this product? These are

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How to gain knowledge of what a manager really does? Part 3

In order to build an artificial manager, we need to have explicit and implicit knowledge of what such a manager really does in his work with the team. Theoretically we know what we need, but practically it is very difficult to acquire such knowledge. This is hampered by traditional research methods in management science. Most research boils down to surveying managers to answer closed questions about what they have done in the past or how they work with their team.

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You have an idea for a business: who will be your customers?

If he already knows what his business is supposed to do, what he is aiming for, what his goals are, he needs to specify exactly who will buy his products. This seemingly easy task sometimes takes a lot of time, and abandoning the search for a solution can bring disaster to even the best business idea. Who will be the company’s customers? You need to find out before being pushed by a vision of a sensational invention or an entirely

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