You have an idea for a business: where should you sell your products and for how much?

In my previous post I wrote about the first element of the marketing-mix, the product. That was first, and what’s second? Price. If Nowak thinks about business, he imagines the bills he earns. However, they will not appear out of nowhere. It is the correctly determined price of the products in the store that will cause the business to start paying off after a while. The calculated price must take into account many, sometimes conflicting, goals of the company: Prices

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Fries and pizza from an automated restaurant? What jobs will be replaced by robots in the near future?

Work automation surrounds us to an increasing degree. Although I’m involved in the automation of managerial work, which is really the replacement of the cognitive processes occurring in people’s minds in terms of management with intelligent algorithms, I’m very interested in mechanical robots because of my background. It turns out that there are increasing developments in precision robotics that allow them to be used in practical and commercial products. You can watch a video on the CNBC channel that perfectly

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Why is it better to sell more expensive and less than cheaper and more? Part 1

In previous posts, I presented how to think through whether you want to sell products or services. Then I showed you based on what criteria you should price your products or services. Now I want to convince you not to follow colloquial opinions or so-called common sense when setting a price. Often such hints come from customers, not entrepreneurs. They express the needs of customers, not entrepreneurs. However, both sides of the transaction play against each other, and what is

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How to measure a manager’s leadership styles with management tools? Part 3

In the previous parts, I described what concepts and divisions of management styles we took into account and why. So what results did we get? Let me remind you of the two hypotheses we posed before the study: We conducted the study on June 29-30, 2021 and lasted 36 hours. The group of observation participants consisted of 6 2nd degree students from the University of Silesia in Katowice, Poland, working in two equal virtual teams, each with a designated team

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You have an idea for a business: how should you determine what products you will sell?

Before you make your first buck, you need to think about what to sell, for how much, where to sell it and how to let your customers know. At this stage of creating your company’s business plan, you probably already have a roughly formulated mission and goals for the coming year, and a defined group of customers. It all started, of course, with his idea for a great business, but only now it’s time to carefully devise the details of

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