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2024-01-27 Marketing

What do you want to sell – products or services? Part 3

In the previous post, I described the layers of the product. Let me remind you that there were three: core product (car – getting from point A to point B), actual product (car – color, number of doors, top speed, etc.), extended product (car – you will feel comfortable and safe, etc.). In the case of product-type goods, it is quite easy to establish these layers for your product range and use these terms in your communication with customers. So,

2024-01-20 Marketing

What do you want to sell – products or services? Part 2

In the previous post, I described that whatever we buy, it either belongs to a group of products or services. Sometimes it’s difficult to define the type right away, but after some thought, you can determine what dominates what we purchase from others. Either it is a product and the service is additional, or vice versa. If we learn to think about the goods we purchase in this way, we can also apply this to designing our own assortment in

2024-01-13 Marketing

What do you want to sell – products or services? Part 1

The idea to open your own business almost always starts with the thought of a product or service that we can sell to others. If you have such an idea, that’s where to start. Sometimes it’s a product that will meet with a lot of interest, and sometimes it turns out that we are the only customers of our own product! It happens both ways. What is the right decision to make at the beginning to determine well what you