Why is it better to sell more expensive and less than cheaper and more? Part 1

In previous posts, I presented how to think through whether you want to sell products or services. Then I showed you based on what criteria you should price your products or services. Now I want to convince you not to follow colloquial opinions or so-called common sense when setting a price. Often such hints come from customers, not entrepreneurs. They express the needs of customers, not entrepreneurs. However, both sides of the transaction play against each other, and what is

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How do you price your products or services? Part 2

In a previous blog post, I described how to calculate the price of our product, which is derived from the cost of producing that product. We set up a company that designed and sold T-shirts with custom printing. In our calculations, we found that the price of the designed T-shirt consisted of a fixed cost and a variable cost – 20 PLN and 80 PLN, respectively. It turned out that we should sell 100 T-shirts in a month at a

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How do you price your products or services? Part 1

As a consumer, you’ve probably wondered where prices come from. Have you asked yourself why Coca-Cola in a 1-liter bottle costs 5.59 PLN and in a two-liter bottle costs 7.99 PLN? Something doesn’t add up here, after all. In addition, why is there sometimes a “promotion” and the same bottle costs 4.99 PLN. Could it be that the price was too high before? Or perhaps now the store is not making money on the sale of this product? These are

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Why have as few products or services as possible?

When I talk to budding entrepreneurs or students of the subject Business Plan, I often hear that they plan to have as many products or services as possible in their offerings. With products it’s still not so bad – if they are well cataloged and easy to sell, there can be a lot of them. With services it’s worse – when I ask what the basic version of a service should look like and how much it should cost, there

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What to consider when deciding whether you want to sell products or services?

A few days ago I described how products differ from services and that it is sometimes difficult to distinguish between what is one and what is the other. On the surface, there is only one criterion that differentiates a product and a service – a person or machine that is needed to provide a service, and is not necessary to sell a product. In reality, however, the matter is not so simple and requires you to think about whether you

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