You have an idea for a business: how should you identify competitors?

In the previous post, we analyzed suppliers. Now it’s time to look at competitors, those who are already in the sector and those who may yet to emerge. Why should you also look for the latter, who are not actually in the sector yet? Sometimes their appearance suddenly changes the conduct of business in the entire sector. An example of this is Apple, which in 2007 began selling a strange phone – a smartphone – that turned out to be

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How to calculate if your business will be profitable? Part 2

In the previous post, I showed you a method and formula on how to count whether it pays to produce or sell a product. Today I will show you how to use these formulas and how to count whether it pays to do business. Of course, this will be a simple example on one product, and in the next post I will show you an example on two products. You will see that this is not a simple issue, so

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You have an idea for a business: how should you choose suppliers?

If you’re going to analyze your company’s position in the market, it must already have at least a little bit of clarification of the tools it will use to fight in this market, i.e. the marketing-mix. He has probably also already formulated the mission of the venture and considered which customers are most important to him. It’s time to learn about the competitiveness of his idea against existing and future competitors, find substitutes and suitable suppliers. A tool our hero

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How to calculate if your business will be profitable? Part 1

You’ve probably ever wondered why companies like HP, IBM or Google have huge finance departments, with hundreds or thousands of employees handling the company’s finances. So, is the way money circulates so complicated that so many employees are needed accounting, invoicing, calculating budgets, assessing cost intensity and so on? Yes, that’s exactly right – the world of money in large companies is very complicated, and everything but the treasury requirements go towards giving an answer as to whether something we

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You have an idea for a business: how should you promote your products?

I have already described the product, price and distribution. That is, first, second, third. And what is the fourth? Promotion. There are two beliefs that you need to get away from. One is to associate promotion with price reductions in stores and sales of goods, and the other is to understand the word advertising as all the company’s activities to familiarize the customer with the product. Both are untrue. Promotion is one of the marketing tools you will use to

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