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2024-04-03 Businessplan

You have an idea for a business: how should it identify substitutes?

Porter’s analysis still requires thinking about two elements of the market – buyers and substitutes that may threaten your business. I already wrote about buyers a few posts ago. I’ll remind you that it’s about market segmentation, that is, isolating who will be the buyers of your company’s products or services. If at this stage of business planning you have already specified a group of key customers. You can further characterize them by three characteristics: their number, the degree of

2024-03-30 Marketing

How to calculate if your business will be profitable? Part 3

In my last blog post, I presented a very simple example of a business – a language school – so that you can understand how to count the profitability of your business or, in a specific case, the profitability of a particular product. You are unlikely to run such a business, but in order to understand what is revenue, cost and profit, it is worth your while to read this text. Let me remind you of the premise. We run

2024-03-27 Businessplan

You have an idea for a business: how should you identify competitors?

In the previous post, we analyzed suppliers. Now it’s time to look at competitors, those who are already in the sector and those who may yet to emerge. Why should you also look for the latter, who are not actually in the sector yet? Sometimes their appearance suddenly changes the conduct of business in the entire sector. An example of this is Apple, which in 2007 began selling a strange phone – a smartphone – that turned out to be

2024-03-23 Marketing

How to calculate if your business will be profitable? Part 2

In the previous post, I showed you a method and formula on how to count whether it pays to produce or sell a product. Today I will show you how to use these formulas and how to count whether it pays to do business. Of course, this will be a simple example on one product, and in the next post I will show you an example on two products. You will see that this is not a simple issue, so

2024-03-20 Businessplan

You have an idea for a business: how should you choose suppliers?

If you’re going to analyze your company’s position in the market, it must already have at least a little bit of clarification of the tools it will use to fight in this market, i.e. the marketing-mix. He has probably also already formulated the mission of the venture and considered which customers are most important to him. It’s time to learn about the competitiveness of his idea against existing and future competitors, find substitutes and suitable suppliers. A tool our hero