What is a company’s mission statement and how do you determine it? Part 2

A week ago I described what questions a company’s vision statement should answer, and then what a company’s mission statement is – it should contain statements that condition a company’s credibility, at least in theory to be verified by customers or the environment. Today, I will show you 3 principles to follow if you want to formulate a mission statement that you can understand yourself and that will help you in the months or years to come in business. First,

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Why should you have a vision for your company?

Surely you have heard of such a thing as a company vision. Of course, you’ve heard that there is such a thing, that it would be appropriate to have one, to arrange it, to formulate it. Just what is it actually and why does anyone need such a “thing”? On top of that, we are often confused about the difference between vision and mission, and mission is confused with strategic goals, so let’s start from the beginning. Do you realize

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