If you’re going to analyze your company’s position in the market, it must already have at least a little bit of clarification of the tools it will use to fight in this market, i.e. the marketing-mix. He has probably also already formulated the mission of the venture and considered which customers are most important to him. It’s time to learn about the competitiveness of his idea against existing and future competitors, find substitutes and suitable suppliers. A tool our hero
Continue reading