The company concept formulated in the mission statement is often general and difficult to apply on a daily basis. It should be kept in mind, but you will need a precise specification of achievements in the future. This is the role of company goals. Objectives can be divided into many types, but the most useful are short-term and long-term goals. The latter are often called strategic, adding some seriousness to them from the point of view of Nowak’s pocket. Short-term
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