You have an idea for a business: where should you sell your products and for how much?

In my previous post I wrote about the first element of the marketing-mix, the product. That was first, and what’s second? Price. If Nowak thinks about business, he imagines the bills he earns. However, they will not appear out of nowhere. It is the correctly determined price of the products in the store that will cause the business to start paying off after a while. The calculated price must take into account many, sometimes conflicting, goals of the company: Prices

Continue reading

What do you want to sell – products or services? Part 2

In the previous post, I described that whatever we buy, it either belongs to a group of products or services. Sometimes it’s difficult to define the type right away, but after some thought, you can determine what dominates what we purchase from others. Either it is a product and the service is additional, or vice versa. If we learn to think about the goods we purchase in this way, we can also apply this to designing our own assortment in

Continue reading

What do you want to sell – products or services? Part 1

The idea to open your own business almost always starts with the thought of a product or service that we can sell to others. If you have such an idea, that’s where to start. Sometimes it’s a product that will meet with a lot of interest, and sometimes it turns out that we are the only customers of our own product! It happens both ways. What is the right decision to make at the beginning to determine well what you

Continue reading