I have already described the product, price and distribution. That is, first, second, third. And what is the fourth? Promotion. There are two beliefs that you need to get away from. One is to associate promotion with price reductions in stores and sales of goods, and the other is to understand the word advertising as all the company’s activities to familiarize the customer with the product. Both are untrue. Promotion is one of the marketing tools you will use to
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