What is a company’s mission statement and how do you determine it? Part 1

If you go back to the article from a few days ago about a company’s vision, you’ll see how useful it is to flesh out what you really want to achieve. One step further in detailing the dream is the mission statement. Most often we talk about the company’s mission, but there can also be a mission for a project or some larger undertaking within the company, sometimes called an SBU – strategic business unit. Let’s start with what a

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Why should you have a vision for your company?

Surely you have heard of such a thing as a company vision. Of course, you’ve heard that there is such a thing, that it would be appropriate to have one, to arrange it, to formulate it. Just what is it actually and why does anyone need such a “thing”? On top of that, we are often confused about the difference between vision and mission, and mission is confused with strategic goals, so let’s start from the beginning. Do you realize

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You have an idea for a business: do you need a company mission?

If you have decided to draw up a reliable business plan, then after solving the problem of the legal form of the business, it is time to specify the answer to the question – why set up your own company. The mission of a company is like a person’s life mission – when it has been consciously established, it is easier to achieve customer satisfaction, plan sales, design new products or train employees. Thanks to it, it is possible to

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