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A week ago I described what questions a company’s vision statement should answer, and then what a company’s mission statement is – it should contain statements that condition a company’s credibility, at least in theory to be verified by customers or the environment. Today, I will show you 3 principles to follow if you want to formulate a mission statement that you can understand yourself and that will help you in the months or years to come in business. First,
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If you go back to the article from a few days ago about a company’s vision, you’ll see how useful it is to flesh out what you really want to achieve. One step further in detailing the dream is the mission statement. Most often we talk about the company’s mission, but there can also be a mission for a project or some larger undertaking within the company, sometimes called an SBU – strategic business unit. Let’s start with what a
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