how to price Archives - artificialmanagers.com

2024-03-16 Marketing

How to calculate if your business will be profitable? Part 1

You’ve probably ever wondered why companies like HP, IBM or Google have huge finance departments, with hundreds or thousands of employees handling the company’s finances. So, is the way money circulates so complicated that so many employees are needed accounting, invoicing, calculating budgets, assessing cost intensity and so on? Yes, that’s exactly right – the world of money in large companies is very complicated, and everything but the treasury requirements go towards giving an answer as to whether something we

2024-03-09 Marketing

Why is it better to sell more expensive and less than cheaper and more? Part 2

In the previous post I wrote I started an example showing why it is better to sell more expensive and less than cheaper and more. Today we will count this example to the end. I also wrote that supply is to offer a good on the market. This is a really important dish that I will return to at some point. Today, however, it will be about, in simple terms, how much you are able to produce products or provide

2024-03-02 Marketing

Why is it better to sell more expensive and less than cheaper and more? Part 1

In previous posts, I presented how to think through whether you want to sell products or services. Then I showed you based on what criteria you should price your products or services. Now I want to convince you not to follow colloquial opinions or so-called common sense when setting a price. Often such hints come from customers, not entrepreneurs. They express the needs of customers, not entrepreneurs. However, both sides of the transaction play against each other, and what is

2024-02-24 Marketing

How do you price your products or services? Part 2

In a previous blog post, I described how to calculate the price of our product, which is derived from the cost of producing that product. We set up a company that designed and sold T-shirts with custom printing. In our calculations, we found that the price of the designed T-shirt consisted of a fixed cost and a variable cost – 20 PLN and 80 PLN, respectively. It turned out that we should sell 100 T-shirts in a month at a

2024-02-17 Marketing

How do you price your products or services? Part 1

As a consumer, you’ve probably wondered where prices come from. Have you asked yourself why Coca-Cola in a 1-liter bottle costs 5.59 PLN and in a two-liter bottle costs 7.99 PLN? Something doesn’t add up here, after all. In addition, why is there sometimes a “promotion” and the same bottle costs 4.99 PLN. Could it be that the price was too high before? Or perhaps now the store is not making money on the sale of this product? These are