You have an idea for a business: what questions do you need to answer to find customers?

Although the ambition of almost every start-up company is to serve as many customers as possible, and each version of the product for its creators is equally important, the iron rule in the field of corporate finance is the Pareto rule. It says that only 20% of a company’s customers create as much as 80% of its profits. The other 80% of buyers give the company only 20% of the benefits. This does not mean at all that the latter

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