You have an idea for a business: how should you determine what products you will sell?

Before you make your first buck, you need to think about what to sell, for how much, where to sell it and how to let your customers know. At this stage of creating your company’s business plan, you probably already have a roughly formulated mission and goals for the coming year, and a defined group of customers. It all started, of course, with his idea for a great business, but only now it’s time to carefully devise the details of

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You have an idea for a business: what questions do you need to answer to find customers?

Although the ambition of almost every start-up company is to serve as many customers as possible, and each version of the product for its creators is equally important, the iron rule in the field of corporate finance is the Pareto rule. It says that only 20% of a company’s customers create as much as 80% of its profits. The other 80% of buyers give the company only 20% of the benefits. This does not mean at all that the latter

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You have an idea for a business: who will be your customers?

If he already knows what his business is supposed to do, what he is aiming for, what his goals are, he needs to specify exactly who will buy his products. This seemingly easy task sometimes takes a lot of time, and abandoning the search for a solution can bring disaster to even the best business idea. Who will be the company’s customers? You need to find out before being pushed by a vision of a sensational invention or an entirely

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You have an idea for a business: how should you set company goals?

The company concept formulated in the mission statement is often general and difficult to apply on a daily basis. It should be kept in mind, but you will need a precise specification of achievements in the future. This is the role of company goals. Objectives can be divided into many types, but the most useful are short-term and long-term goals. The latter are often called strategic, adding some seriousness to them from the point of view of Nowak’s pocket. Short-term

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You have an idea for a business: do you need a company mission?

If you have decided to draw up a reliable business plan, then after solving the problem of the legal form of the business, it is time to specify the answer to the question – why set up your own company. The mission of a company is like a person’s life mission – when it has been consciously established, it is easier to achieve customer satisfaction, plan sales, design new products or train employees. Thanks to it, it is possible to

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