Olaf, Author at artificialmanagers.com

2024-02-21 Businessplan

You have an idea for a business: what questions do you need to answer to find customers?

Although the ambition of almost every start-up company is to serve as many customers as possible, and each version of the product for its creators is equally important, the iron rule in the field of corporate finance is the Pareto rule. It says that only 20% of a company’s customers create as much as 80% of its profits. The other 80% of buyers give the company only 20% of the benefits. This does not mean at all that the latter

2024-02-17 Marketing

How do you price your products or services? Part 1

As a consumer, you’ve probably wondered where prices come from. Have you asked yourself why Coca-Cola in a 1-liter bottle costs 5.59 PLN and in a two-liter bottle costs 7.99 PLN? Something doesn’t add up here, after all. In addition, why is there sometimes a “promotion” and the same bottle costs 4.99 PLN. Could it be that the price was too high before? Or perhaps now the store is not making money on the sale of this product? These are

2024-02-14 Businessplan

You have an idea for a business: who will be your customers?

If he already knows what his business is supposed to do, what he is aiming for, what his goals are, he needs to specify exactly who will buy his products. This seemingly easy task sometimes takes a lot of time, and abandoning the search for a solution can bring disaster to even the best business idea. Who will be the company’s customers? You need to find out before being pushed by a vision of a sensational invention or an entirely

2024-02-12 My research

How to gain knowledge of what a manager really does? Part 2

In my previous post I wrote that it is easier to record the work of a car driver than the work of a manager, which is why we already have autonomous cars, but we can’t buy ourselves Steve Jobs. Let’s go further in our reflections and consider what kind of knowledge we expect about the work of a manager. What types of knowledge are useful to build an artificial manager? Following J. Baruk, we can list several aspects that knowledge

2024-02-10 Marketing

Why have as few products or services as possible?

When I talk to budding entrepreneurs or students of the subject Business Plan, I often hear that they plan to have as many products or services as possible in their offerings. With products it’s still not so bad – if they are well cataloged and easy to sell, there can be a lot of them. With services it’s worse – when I ask what the basic version of a service should look like and how much it should cost, there