You have an idea for a business: how should you promote your products?

I have already described the product, price and distribution. That is, first, second, third. And what is the fourth? Promotion. There are two beliefs that you need to get away from. One is to associate promotion with price reductions in stores and sales of goods, and the other is to understand the word advertising as all the company’s activities to familiarize the customer with the product. Both are untrue. Promotion is one of the marketing tools you will use to

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Have you seen the amazing humanoid robots that don’t look like humans at all, but perform the same actions?

Lately, I’ve been believing more and more that an artificial manager will look like a human, move like a human, and maybe one day you won’t be able to distinguish it from your former boss at all. When I conducted experiments with students in 2021, led by an artificial manager built from my TransistorsHead.com system, the manager on the screen looked like the one in Figure 1. Figure 1. TransistorsHead.com’s artificial manager interface In Figure 1, in the right left

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Why is it better to sell more expensive and less than cheaper and more? Part 2

In the previous post I wrote I started an example showing why it is better to sell more expensive and less than cheaper and more. Today we will count this example to the end. I also wrote that supply is to offer a good on the market. This is a really important dish that I will return to at some point. Today, however, it will be about, in simple terms, how much you are able to produce products or provide

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Microsoft has led the hi-tech industry for more than 40 years. What new things can we find in its products?

Many have already predicted the death of this company, just about every few months. The whole situation is reminiscent with the rumored death of Mark Twain, who later straightened it out this way: “James Ross Clemens (Twain’s real name was Samuel Langhorne Clemens), my cousin, was seriously ill in London two or three weeks ago, but has already recovered. The news of my illness grew out of his illness. The news of my death was exaggerated,” Mark Twain wrote in

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You have an idea for a business: where should you sell your products and for how much?

In my previous post I wrote about the first element of the marketing-mix, the product. That was first, and what’s second? Price. If Nowak thinks about business, he imagines the bills he earns. However, they will not appear out of nowhere. It is the correctly determined price of the products in the store that will cause the business to start paying off after a while. The calculated price must take into account many, sometimes conflicting, goals of the company: Prices

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