Microsoft has led the hi-tech industry for more than 40 years. What new things can we find in its products?

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Many have already predicted the death of this company, just about every few months. The whole situation is reminiscent with the rumored death of Mark Twain, who later straightened it out this way: “James Ross Clemens (Twain’s real name was Samuel Langhorne Clemens), my cousin, was seriously ill in London two or three weeks ago, but has already recovered. The news of my illness grew out of his illness. The news of my death was exaggerated,” Mark Twain wrote in a note to American journalist Frank Marshall White. And so is Microsoft. Although it slept through many key moments in the development of civilization, the most spectacular being its failure to recognize the role of the Internet in our lives very quickly, its managers always managed to turn the company back on track. And in the end, Microsoft always won.

Brilliantly this brilliant way of managing the company is described in the book “Principles of Strategy”, which I highly recommend to understand what the Bill Gates phenomenon is all about.

COPILOT, a service based on artificial intelligence and integrating multiple applications of Microsoft’s software types, is coming in the fall of 2023. The company’s website reads:

“We are entering a new era of artificial intelligence that is completely changing the way we view and use technology. With the convergence of chat interfaces and large language models, we can issue commands in natural language, and the technology is smart enough to respond to a query, create what it’s asked to do, or take action. Microsoft, in developing AI tools, aims to put a remote control in people’s hands to help them navigate any action. The concept incorporates the company’s most widely used and loved products, allowing it to increase coding efficiency with GitHub, improve productivity for Microsoft 365 users, redefine search with Bing and Edge, and deliver additional value in applications and on Windows PCs.” (

Admittedly, I don’t use either Bing or Edge, but the momentum and the idea to integrate their products based on artificial intelligence just has to go.